Analytics Strategist

February 27, 2009

it is about who get the job

If you ever wonder what all my recent attribution posts are about … it is about who get the job to handle the problem. Statisticians and modelers should be the ones — it is their jobs and I am speaking on their behalf.

If in fact the solution to attribution analytics is conversion modeling, then why it seems like everyone is talking about it like everything else but conversion modeling?  

Well, in my humble opinion, it is a sign of the lack of involvement, or lack of engagement, from statisticians, modelers and data miners. Today’s web analytics certainly got a lot of hammers and power tools; however, attribution may just be a different kind of problem.

Stay tune for the next post on the first 3 insights of the conversion modeling perspective

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