Analytics Strategist

December 30, 2008

The annoying misuse of web analytics

Filed under: Business, Web Analytics — Tags: — Huayin Wang @ 10:04 pm

I really dislike people using Web Analytics as a synonym for web analytic tools and softwares working with web traffic data.  Software is not discipline; wake up people!

The confusing usage comes from the fact, based on my wild guess, that there are some people for whom there is no analytics other than Web Analytics.  Well, get educated!

For those who have trouble with how I felt, please read the following paragraphes:

“Analytics solutions typically fall short in understanding post-impression data …”

“the common limitation of analytics is that it lacks the data insights of offline behavior …”

The misuse of the word “Web Analytics” is corrupting the commnication – it may make sense in the little corner of some people and only within their little corner.

Web Analytics is not refering to a set of software/tools (which includes Google Analytics), it refers to a subdiscipline of data analytics.  Please, stop labeling “Best Web Analytics” when just you really mean just a comparison of web analytics tools.

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