Analytics Strategist

July 29, 2008

Google’s achilles’ heel

Filed under: Advertising, business strategy, Datarology, Technology, Uncategorized — Tags: — Huayin Wang @ 5:22 pm

just a thought 🙂
There have been three search engine ranking principles at works: 1) by content match with search query, 2) by user feedback (or social search) data to query or similar query, and 3) by bidding price. The logic that used by Google Adwords is a complex combination of all three (relevancy, CTR and bid price).

For example, Amazon and Netflex represent the pure form of 2).

All three principles have their own merit and, here’s why it is important, many times one pure logic may match users’ intent better than a complicated mix.

Google’s ranking logic for Adwords evolved overtime, keeping a careful balance so far. But how far can it goes? Will a dynamic logic that mixes the three in significantly different way be a disruptive technology one day?

Your thoughts?

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